Business Growth = Higher Retention + New Acquisition


Customer Retention & Acquisition

A Valuation Advisory Company -ValAdvisor

Customer Retention

Smart Marketing through customer retention has proven to generate much more profitable business vis-à-vis customer acquisition. We act as an extended arm of your marketing / analytics teams and support them with contemporary campaigns and ideas to enhance customer retention rate. Entire spectrum of services include Business and Competition data analytics, ideation, developing robust customer segments and cohorts, preparing detailed campaign plans, assisting in creative and copy formulation, followed by seamless execution and impact analysis. Campaigns planned are of different nature ranging from Go-to-Market campaigns aligned with your marketing calendar to customer lifecycle campaigns. These smart campaigns are designed to deliver higher conversion & in-year repeats and incremental sales. Positive ROI is our firm belief as we understand the importance of every penny our clients spend.

A Valuation Advisory Company -ValAdvisor

New Customer Acquisition

Every business is always on lookout for acquiring new customers and hence, we believe in tapping various sources in this endeavor. Some of these sources include your competitors, catchments, social media, various telecom operators and aggregators. Our aim is always to generate positive return out of each source and hence, critically analyzing and activating these sources is imperative for successfully acquiring new customers.

A Valuation Advisory Company -ValAdvisor

WhatsApp Marketing

WhatsApp is the most preferred messenger app globally. Statistics reveal, 500+ million active userssend 65 billion messages daily through this channel. Such humongous number is making WhatsApp the most preferred communication channel for brands across industries. Some of the key aspects which differentiate this channel from others include high reach and engagement, easy and verified brand recognition, interactive rich media-based communications, scheduled as well as event-triggered communications.

We can be your end-to-end business partner from technology setup to communication & campaign planning to execution to analytics delivering growth.

A Valuation Advisory Company -ValAdvisor

Gamification led Engagement

All of us as well as our customers, every now and then need a break to refresh ourselves. Quick, simple and easy to play games help us not only refresh ourselves but also leave lasting memories. According to a study, Gamification has helped brands increaseCustomer Attention by 5%, leading to a Revenue increase of3x-6x.This tactic can be deployed to achieve multiple objectives such as customer engagement, brand awareness, lead generation, feedback collection and customer / employee onboarding.

Our Gamification services can help your business deliver differentiated experiences to both your external as well as internal customers, thus creating a long-standing positive brand impact. With our ready to deploy library of multiple browser-based games and an in-house team of Unity developers, we are the preferred choice of our clients for both bespoke and ready to use games.

A Valuation Advisory Company -ValAdvisor

Omnichannel Marketing

With the adoption of new channels, brands are shifting their focus towards Omnichannel marketing to deliver a seamless and uniform experience to their customers across channels and touchpoints. While traditional physical retail brands are focusing on customer adoption of their online channels, digital-firstbrands are focusing on adoption of their brick-mortar formats. By enabling customer experience and transactions across both formats, brands are ensuring better engagement and higher customer stickiness.

We can be your end-to-end business partner in analyzing, planning and executing Offline-to-Online and Online-to-Offline customer adoption journeys.

Other Services

We can supportyour business with a host of complementary technology and related services through our best in industry network of channel partners. Our services include:

Our Clientele

Customers who trust us

Our Credentials

Years of experience
IPO stage clients
CRM Services FAQ's

What is CRM marketing?

CRM marketing is the approach of analyzing customer behaviour and interactions at various touchpoints across their lifecycle and planning campaigns and communication accordingly. This approach focuses on personalized and relevant communication with the customers to build and nurture long-term relationships, optimize customer satisfaction and drive business growth. By continuously harnessing data and insights, CRM marketing enables targeted campaigns for an effective and efficient marketing strategy. Elevate your business by connecting with customers on a deeper level through CRM marketing.

How can CRM Marketing benefit my business?

Our experts analyze your existing customer behaviour, align with your business goals and suggest a balanced approach towards CRM Marketing. We believe in generating business growth with a positive ROI mindset. Whether you are a startup looking to acquire new customers or an established firm that wants to generate higher repeat business, our robust processes, personalized marketing strategies and engaging communication result in increased sales, improved customer retention, and a deeper understanding of your customers. Essentially, we at ValAdvisor empower your business to build lasting relationships and achieve sustainable growth.

How long does it take to see results from CRM Marketing?

The time to see the actual impact varies based on factors such as industry, target audience, strategy, and budget. While some immediate benefits include targeted campaigns and communication to avoid spending on irrelevant customer segments. However, greater conversions, incremental sales and higher repeat typically require consistent effort over at least six to eight months.